The European Union has a plan to help people better understand when they see political advertisements online and who is responsible for them
These proposals are designed to ensure fair and transparent polls or referendums. If they use sensitive personal data such as ethnic origin, religious beliefs or sexual orientation without the permission of citizens, the proposal will also prohibit its use to reach a wider audience Political goals and “magnification technology.”
“People must know why they see an advertisement, who pays, how much money, and what micro-positioning standards are used. New technologies should be tools for liberation, not for manipulation,” European Commission Vice President Vera Chorova Say.
If political parties, organizations and companies do not comply with the regulations, they will face fines.
According to the plan, political advertisements must have clear labels and display the sponsor’s name in a prominent position, accompanied by a transparency notice, stating the advertising costs and the source of funds used to pay for the advertising costs. The material must be directly related to the relevant ballot or ballot.
You must provide information on the basis of the ad for a person or group of people, and what magnification tools are being used to help sponsors reach a wider audience. If these standards are not met, advertising will be banned.
The system will be supervised by the data protection agency of each EU member state. When the rules are violated, the national authorities will be required to impose “effective, proportionate and dissuasive fines.”