KFC restaurants nationwide will be added Beyond meat Plant-based chicken will be available for a limited time from Monday.
This release is after years of testing Yum Brand Chain and Beyond Meat have created a meat substitute that mimics the taste and texture of full muscle chicken, such as chicken breast.
The two companies first tested plant-based chicken in a restaurant in Atlanta in August 2019 and it sold out in less than five hours. Two years ago, KFC tested this new product in Nashville, Charlotte, North Carolina and Southern California.
KFC’s new beyond fried chicken
This popular fried chicken chain is counting on customers to make healthier choices to fulfill their typical New Year’s wishes. Kevin Hawkman, president of KFC USA, said: “This is actually about where customers are going; they want to eat more plant protein.” Do something different in your diet.”
More and more Americans are adopting the so-called flexible diet, and consumers are reducing their meat consumption for health and environmental reasons. This has promoted the increasing popularity of plant-based alternatives.
“From a supply point of view, we feel very good about this. This is our experience in preliminary trials,” said Ethan Brown, CEO of Beyond Meat.
Hochman and Brown are so optimistic about the product that they are not deterred by the current surge of Covid omicron variants across the country.
This partnership has had an impact on national labor, and many restaurants are understaffed. In order to run smoothly even with fewer workers, some chain stores are reluctant to add new items or even reduce their menus. New Covid-19 cases surge These problems are exacerbated by workers taking sick leave due to positive tests or contact infections.
About a year ago, Beyond Meat Announced official cooperation with Yum Create exclusive plant-based alternatives for Pizza Hut, Taco Bell and KFC. Chipotle roll Plant-based sausage Monday at its restaurants across the country. It also targets customers who are trying to eat less meat in 2022.
In preparation for the new year’s release, Beyond Meat industry veteran dug from Tyson Foods In December last year, the company’s top management appointed Doug Ramsey as chief operating officer, and Bernie Adcock assumed the new role of chief supply chain officer.
“We are continuing to grow the operations team; they have done a lot of work to help the team prepare in the final days,” Brown said, adding that the cooperation with Yum! has been brewing for many years. “They helped us prepare for this. I think we have brought in some senior managers in the industry.”
Beyond Meat is seeking to get its inventory back on track. In the past 12 months, the stock price has fallen by half, dragging the company’s market value to $3.9 billion. Factset data shows that the stock fell 5% to $61.62 on Tuesday’s closing, and short sellers who shorted the stock accounted for 37.2% of the available stock.
On the other hand, Yum’s stock price rose by 30% last year, bringing its market value to US$40.3 billion. Strong demand for KFC fried chicken helped push up prices. Same-store sales of the chain in the U.S. increased by 13% On a two-year basis in the third quarter.
However, this partnership does provide an opportunity for “beyond” restaurant sales. The company hopes to attract more customers to buy its grocery store products that had been selling well in the early stages of the pandemic. But there was a decline in subsequent quarters.
“It has a great synergy with what we are doing in the retail industry,” Brown said.
To promote the new menu items, YouTube star Liza Koshy will appear in an advertising campaign for plant-based chicken in the latest collaboration between fast food chains and influencers. However, KFC’s marketing will not directly target vegetarians and vegetarians, because Beyond Fried Chicken is made using the same equipment as KFC traditional fried chicken.
Customers can purchase 6 or 12 pieces of KFC Beyond Fried Chicken, including dipping sauce. Prices start at $6.99, excluding tax.